Hassan Hajjaj is a Moroccon born, London living artist. His colors violently clash in the best possible way, erupting in shouts of joy as people are photographed in clothes and backgrounds he has created or styled. His subjects, who are mainly friends, are strong, powerful and happy in their role as dandy. Hassan playfully toys with tradition and subverts branding, sending intelligent ripples under the surface of his work. His subjects are always the kings and queens of his image making. It is beautiful to watch.